Compañia Maritima

We know this building today to be Compañia Maritima, but in the 1930s it operated as the Shamrock Hotel.

Built in 1910, this structure named the Fernandez Building had Shamrock at its sole occupant during the 1930s, said Lucy Urgello Miller in her book “Glimpses of Old Cebu: Images of the Colonial Era.”

AT WATER'S EDGE. This building was known as the Shamrock Hotel in the 1930s and was built on reclaimed land at water's edge. (Photo provided by Joebers Bersales from the Lucy Urgello Miller collection)
AT WATER’S EDGE. This building was known as the Shamrock Hotel in the 1930s and was built on reclaimed land at water’s edge. (Lucy Urgello Miller collection)

Compañia Maritima got to occupy the building built on reclaimed land after Shamrock, which at one time printed postcards of the structure as a means of advertising, added Miller.

Miller said it was not clear who the occupants of the building, located right here on Quezon Boulevard – between P. Burgos and Lapu-Lapu Streets, were before Shamrock.

The Cebu Waterfront Heritage and Urban Conservation Study done in 2000, however, said Shamrock shared it with the Manila Steamship Company, which had offices in the building’s ground floor while the hotel utilized the upper floors. This could have happened before the 1930s, though, since Miller pointed out in her book that Shamrock was its only occupant during this period.

POSTCARD. Shamrock Hotel printed postcards like this as a means of advertising. (Photo provided by Joebers Bersales from the Lucy Urgello Miller collection)
POSTCARD. Shamrock Hotel printed postcards like this as a means of advertising. (Lucy Urgello Miller collection)

According to the study, the building was owned by Fernandez Hermanos Inc. and was abandoned after it was bombed down during World War II.

It described the building as “3 storeys tall with arched windows…ornamental beams…sculptured railings on its roof decks.”

“The prominent location of the building at the water’s edge ensures that the building is a prominent landmark and distinctive townscape feature.

The building contributes significantly to the understanding the development of maritime, trade and shipping activities at the turn of the 20th century,” the study cited, adding it was among the first structures built on the reclaimed port area.

Cebu City Mayor Michael Rama, in an interview in November 2012, said he plans to restore this building and put up mosaic of historical areas in Cebu on its windows.

UNDER CONSTRUCTION. This photo from the Enrico Rubio/Pedro River-Mir Collection shows the Fernandez Building being constructed in 1910. The building would later be more known for its locators: Shamrock Hotel and, later, Compania Maritima.
UNDER CONSTRUCTION. This photo from the Enrico Rubio/Pedro River-Mir Collection shows the Fernandez Building being constructed in 1910. The building would later be more known for its locators: Shamrock Hotel and, later, Compañia Maritima.

This article is part of a project on tourism and heritage supported by Smart Communications, Inc., the country’s telecommunications leader.